brandingstrategywebsite

Part of Project100

ARRI Global

Thailand

ARRI Global tackles ocean conservation head-on by using drones and cutting-edge tech to locate and remove ghost gear, restoring marine ecosystems.

Funded By

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Deep Sea
Lagoon
Neon Algi
Marine Shadow
Pure White
Sea Grass
Ghost
Ocean Conservation Nonprofit Website

ARRI Global’s Brand Dives Straight Into The Mission

A brand identity crafted to make waves in marine conservation

The typeface was handpicked for its blend of science and tech, perfectly echoing ARRI’s cutting-edge, drone-led mission to protect our oceans. With a variety of weights, it’s got versatility nailed, ensuring every word lands with clarity and style. The colour palette dives as deep as the ocean itself, mixing serious tones like Deep Sea and Marine Shadow with bold, action-ready hues like Neon Algi and Lagoon—because ocean conservation is nothing if not fearless. Last, but not least, there’s the logo—subtle yet packed with meaning. From hidden waves and compass points to fin-like details, every letter is a nod to ARRI’s marine mission.

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The Strategy Behind ARRI Global’s Website

The ARRI website design immerses users in ocean conservation with thoughtful, science-inspired visuals.

Circles symbolise ARRI’s global mission, with concentric and radially blurred forms evoking water ripples and light refractions—bringing a sense of depth and connectivity to the site. Lines are used to break up sections and guide content flow, giving a report-like structure that feels familiar to the conservation community and reinforces ARRI’s authority, whilst gradient highlights draw the eye down the page, and stunning drone imagery puts the oceans ARRI protects front and centre. Finally, subtle ghost gear illustrations fade as you scroll, capturing ARRI’s mission in one smooth, compelling animation.

The proof is in the pixels

Funded By

Flatpack Coders

This site build was generously funded by coding school, Flatpack Coders.

The work we do is only possible thanks to generous donors, just like Flatpack Coders. Thank you for your sponsorship and helping ARRI Global get the website they deserve.

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